We are rooted in innovation, collaboration, and feedback from riders, continuing the legacy of Jake Burton Carpenter and Mine77.

Wave Rider ß GTX

The first sports sunglasses with electronic IRID® lenses that can adjust their tint in less than 1 second.

A quarter-century ago, Claudia Lanius founded her [...]

We are delighted to welcome HOMEGIRL STORE [...]

Inspiring outdoor adventures since 1920.

Limited mountain bike capsule collection for women.

Norwegian outdoor specialist Norrøna opens the doors of Norrøna House - the company's own new headquarters and ideal hub for all outdoor enthusiasts.

One Hitter and pipes with style, handcrafted rolling trays, exquisite crushers.  

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