PEAK PERFORMANCE X AMÉLIE GRAEF2024-03-27T07:58:03+01:00

Date:

2024

Client:

Peak Performance

Categories:

Capsule, Collaboration, Design, PR

Project Description

PEAK PERFORMANCE X AMÉLIE GRAEF

Limited mountain bike capsule collection for women.

Project Description

In collaboration with Graphic Designer & cyclist Amélie Graef, Peak Performance is launching a limited capsule collection for female mountain bike enthusiasts. Including various styles made of lightweight and highly breathable material, the collection pays tribute to female adventurers and is continuing the brands “Trailblazer” initiative to promote inclusivity in outdoor activities. Through vibrant graphic prints, the Munich based co-founder of the female cycling initiative GRL PCK explores her personal interpretation of being a “Trailblazer”. Amélie’s understanding of the Trailblazer energy has been picked up by mantras and symbols in her designs. PEAK PERFORMANCE x AMÉLIE GRAEF is part of the brands new focus on trail – including products for mountain biking, hiking, and trail running.