We are Sweet Communication. And we believe in stories that look, sound, and feel remarkable.

That means refined aesthetics, clear strategy, and sustainable ethics. It’s what we’ve done for over 20 years, collaborating with a selection of long-standing global clients, who we consider partners and friends.

Founded by Baba and Yvonn, our team of 15 take a highly personal approach to consultancy. With extensive experience across fashion, sports, lifestyle, and sustainability our manifesto is to work with brands we love – whatever their industry. This results in an unmistakable energy, and freshness of ideas, that our clients benefit from, whether they’re established brands or rising stars.

Our focus will always be on creating strong content. We stand for robust ideas, and a thorough knowledge of the rapidly changing media landscape where these ideas must live, and thrive. Forget superficial PR and marketing phrases, our language is born from a place of deep insight and passion for the products and brands that we champion. So too are our often-unconventional activation ideas. We’ve hosted press trips in Patagonia, and went llamas for a walk on the countryside in Bavaria.

We aim to move beyond conventional PR, guiding brands into unexplored territories. With Yvonn and Baba leading every account, our clients benefit from a trusted partnership with two of the most experienced PR specialists in the industry. With courage and creativity they continuously open up new perspectives for brands that are willing to expand their worlds.

Brand Building

Conceptual ideas
Individual solutions
Tone of voice

Sustainability Consulting

Long-lasting expertise
Best practice methods
Strong longterm relations
Market knowledge
Sustainable storytelling

Public Relations &
Digital Communication

PR & Content marketing
Showroom services
Copywriting & storytelling
Channel planning
Curated media planning

Brand Ambassador & Influencer Relations

Long-lasting relations
Curated pre-selection
Seeding programs
Handling & measurement

Social Media Strategies &
Creative Content

Social media campaign concepts
Influencer marketing
Content creation
Digital visibility

Live Communication

Branded PR events
Press trips
Store openings
Pop Up stores


Communication across all channels
Customer experience improvement
Retail marketing
Strategic partnerships