Norrøna House

With a total area of 3,000 m2, Norrøna House offers the largest and most spectacular flagship store to date, state-of-the-art event rooms and its own gastronomy project with the new in-house Nordic brasserie called Naturen. As soon as you enter, the iconic Gore-Tex color wall, over five meters high, catches your eye and everywhere you look there are stories from 94 years of tradition at Norrøna House. The new 800 m2 flagship store presents the entire Norrøna collection and also houses REuse, Norrøna's very first second-hand store. Directly under the sky roof, the flagship store has also set up a Gore-Tex approved Storm Lab, which provides the ideal environment for Norrøna's in-house designers and customers to test both new and old products. Originally intended for conferences and presentations, the modern theater room in Norrøna House is equipped with only the highest quality materials and state-of-the-art technology. With space for 130 guests, the theater and its adjoining event room can be flexibly arranged and easily transformed into the perfect space for a catwalk show or concert.Inspired by Norrøna's Welcome to Nature vision, Naturen Brasserie will open in 2024. Just like Norrøna's collections, the menu concept is seasonal and inspired by nature and tradition, which will be felt by all guests - from the locally sourced ingredients and natural raw materials to the spectacular view of the Fåbrofossen waterfall. Originally built in 1862, the newly renovated former paper mill is located in the heart of Lilleaker - a former industrial area of the Norwegian capital that has developed into an upmarket business district. It was therefore important for Norrøna to choose materials with a long service life. The hot-rolled steel used throughout Norrøna House is made from 90% recycled materials and was chosen for its resemblance to the Trollveggen mountain flank. The wood used comes from traceable sources to ensure that it has been responsibly sourced.