GORE-TEX x SAMSØE SAMSØE2023-11-16T15:17:30+01:00

Date:

2023

Client:

GORE-TEX

Categories:

Capsule, Design, PR

Project Description

GORE-TEX x SAMSØE SAMSØE

PRESENTED BY ORIENTEER MAPAZINE

Project Description

The successful collaboration between GORE-TEX and Samsøe Samsøe continues into the next season, integrating GORE-TEX's expertise in high-performance materials. Utilizing GORE-TEX's unique membrane technology and water-repellent WINDSTOPPER® material, Samsøe Samsøe introduces enhanced functionality while maintaining their contemporary and timeless aesthetic. The collection offers practical and stylish outdoor styles suitable for various adventures, featuring items like lined coats, gloves, and revamped classics like the popular David jacket in new vibrant blue hues. The collection, in collaboration with Orienteer Mapazine, founded by Jack West and Rory Griffin in London, reaffirms a dedication to nature. Orienteer, resembling an old OS map, blends photos, graphics, and texts covering lifestyle and fashion with a focus on the natural world. This year, their point of view has shaped all the images and the vision for this campaign, shot by the founders in London, the magazine's home town.