BURTON´s Rider Capsule Collection2023-11-07T09:58:53+01:00






Capsule, Design, PR, Products

Project Description

BURTON´s Rider Capsule Collection

Let there be Corduroy!

Project Description

Annually, all BURTON athletes gather for the Riders Summit, which serves as a platform for design, innovation, and idea generation related to product development and culture. In this context, a capsule collection has emerged, consisting of two styles that were developed in collaboration with the team riders as creative minds.
Let there be Corduroy: The team riders Anna Gasser, Grace Warner, Maria Thomsen, Ylfa Rúnarsdóttir, and Zoi Sadowski-Synnot, who were significantly involved in the product development, have created a unisex corduroy outfit with a casual boxy cut under complete creative freedom. The styles are characterized by high comfort and unrestricted freedom of movement, making them ideal for various occasions beyond the slopes, whether it's during travel, relaxing at home on the couch, or heading outdoors.