UNDYED BY ARMEDANGELS2021-02-22T13:28:48+01:00

Date:

2021

Client:

Armedangels

Categories:

Capsule, Design, PR, Sustainability

Project Description

UNDYED BY ARMEDANGELS

The revolutionary process of doing absolutely nothing.

Project Description

With the slogan “The revolutionary process of doing absolutely nothing”, ARMEDANGELS launches the new UNDYED capsule collection: casual styles that come completely without dyeing processes. After the fair fashion pioneer banned toxic chemicals from the dyeing process from the beginning, UNDYED takes innovation to a new level and presents a unique look: Small black dots are characteristic for the undyed organic cotton and make each piece unique. In addition to shirts and sweats, UNDYED is also available as denim styles with 10% re-used cotton. The ARMEDANGELS capsule meets the highest sustainability standards, because while most of the energy consumption is usually caused by the dyeing process, UNDYED also saves a massive amount of water and chemicals. UNDYED is an innovative, unconventional way to achieve zero water impact from dyeing and reduce energy consumption by up to 90%. All by simply not dyeing clothes.