International Breast Cancer Awareness Month2022-10-10T13:40:29+02:00






Capsule, Collaboration, PR, Products

Project Description

International Breast Cancer Awareness Month

The Story of BURTON’s pro rider Kimmy Fasani

Project Description

October is International Breast Cancer Awareness Month. Together with team rider Kimmy Fasani, BURTON is committed to raising awareness about breast cancer and prevention, by breaking down old stigmas. Kimmy Fasani, part of the BURTON family since 2011, is a gifted snowboarder who has set new standards in women’s freestyle and backcountry in recent years. Last year, in November 2021, Kimmy was diagnosed with breast cancer. Since then, the athlete has spoken courageously, openly and transparently about her fight against cancer and is committed to raising awareness about it. In particular, she wants to draw attention to the topic of screening, because as Kimmy herself says, “I know that my self-check breast exam saved my life!”. Together with the BURTON design team, Kimmy has created her own [ak] collection, which reflects her drive to constantly outgrow herself in a functional, high-quality and durable backcountry line. BURTON donates 3% of the proceeds generated in Europe by Kimmy’s [ak] collection to the Benchetler Fasani Foundation. The foundation, founded by Kimmy and her husband, Chris Benchetler, aims to help women and their families in similar situations and facing the same struggles by sharing and enabling them to experience the healing effects of nature.