ICONIC SINCE 1941 – CALIDAs 80 Years YELLOWBRATION2020-12-09T14:09:10+01:00

Date:

2020

Client:

CALIDA

Categories:

Capsule, Celebration, Design, PR

Project Description

ICONIC SINCE 1941 – CALIDAs 80 Years YELLOWBRATION

A true promise never gets old.

Project Description

Since 1941, CALIDA has represented highest Swiss quality, greatest comfort, innovations and sustainability par excellence – before it was cool. With the slogan A true promise never gets old CALIDA is celebrating its 80th anniversary. In January 2021, CALIDA presents the YELLOWBRATION COLLECTION which pays homage to its brand heritage. The collection for women, men and kids includes CALIDA’s iconics and offers new interpretations of popular classic designs.