WE WANT A BETTER WORLD

The avantgarde luxury brand Viktor&Rolf join forces with the Swiss Premium Label CALIDA to present a unique, innovative and vibrant collection in two stories – all exclusively crafted out of 100% biodegradable materials only. The two bring their high fashion creativity and innovation expertise together to create a truly green story – the first of its kind. The 100 % compostable collection embraces a unique Cradle to Cradle Certified approach to design, which follows nature’s model of circulating resources in a healthy, efficient way. Taking steps forward to highlight the importance of the collaboration’s message We want a better world. Selected key pieces from the collection feature this strong message raising awareness about our planet and nature to communicate the idea of a symbiosis between sustainability & haute couture and to symbolize togetherness. CALIDA has always believed in the importance of sustainability and transparency; CALIDA x Viktor&Rolf takes these values to a new level.