Project Description
VIKING x Moomin
VIKING celebrates 80 years of Moomin with an exclusive collaboration.
VIKING celebrates 80 years of Moomin with an exclusive collaboration.
VIKING, the Norwegian heritage brand celebrated for its expertise in outdoor footwear, unveils its latest collaboration with the beloved Moomin characters in honor of the Moomins' 80th anniversary. This exclusive collection brings the whimsical charm of Moominvalley to VIKING’s iconic Alv Jolly children’s rubber boots, featuring three designs in soft pastel tones. Combining playful motifs with functional innovation, the collection is crafted from durable, PVC-free natural rubber and includes modern details like reinforced toe caps, reflective elements, and double-sealed seams for maximum protection and comfort. Perfect for rainy-day adventures, the boots transform wet weather into a world of imaginative play, blending performance and style. Rooted in the timeless magic of Tove Jansson’s Moomin stories—renowned for their mix of adventure, fantasy, and wisdom—this collaboration captures the spirit of Moominmamma’s warmth and care, offering young fans a touch of enchantment for every step of their journey.