Houdini – everything matters

Since 1993, Houdini has followed its own uncompromising path - sustainable, functional, and driven by innovative design. The Swedish brand aims to rethink the outdoor industry through circular business models and a deep respect for nature. For Houdini, clothing is more than gear, it's a statement. Believing in a future where fashion takes responsibility, 100% of the collection is made from recycled, renewable, or biodegradable materials, with 87.4% already fully circular. Guided by the principle "Less is more, built to last, circular by design," Houdini creates durable, functional, and holistically designed products. For Houdini resources aren't taken - they're borrowed.