Speed of Light

January 2026 marks the launch of HOKA'S® lightest super shoe in the brand’s history - the Cielo X1 3.0. Designed for race day, it delivers explosive speed thanks to a propulsive carbon fiber plate and responsive superfoam, wrapped in a breathable, lightweight upper that keeps every step efficient. The launch is accompanied by HOKA’s Speed of Light campaign, celebrating the energy and intensity of race-day moments. Featuring product team members and athletes Ari Hendrix-Roach and Brandon Johnson, it reflects HOKA’s runner-first mindset and commitment to performance innovation. With the Cielo X1 3.0, HOKA continues to push the limits of race-day performance, helping athletes chase new personal bests.