Ride & Hike2024-07-24T11:49:45+02:00

Date:

2024

Client:

NEW LAYER

Categories:

PR, Sustainability, Vegan

Project Description

Ride & Hike

100% eco-conscious weather-smart high performance skin care – providing best-in-class protection and care, no matter the weather.

Project Description

NEW LAYER ensures peace of mind, whether you're on vacation, in the water, on a mountain, or biking. Launching in Summer 2024, the optimized Pro Vitamin D Face Sunscreen is perfect for those who love to soak up the sun and spend every second outdoors. Its compact packaging fits effortlessly into the smallest pockets, whether in a bike jersey or a bum bag for hands-free hiking. The ultra-light formula absorbs quickly and withstands heavy sweating.
NEW LAYER's sunscreen sets new standards in sustainability and performance. The Munich-based start-up has created a 100% vegan, sustainable formula with active ingredients that excel during outdoor sports activities. The second-generation face sunscreen features a Pro Vitamin D formulation from plant-based sugarcane, activating the skin's own vitamin D receptors and enhancing its regenerative effect. This improves the body's use of naturally produced vitamin D, scientifically proven to reduce deficiencies. The UV protection relies on innovative, sustainable UV filters combined with light oils and free from any harmful ingredients. This makes the face sunscreen the perfect companion for all activities, seamlessly blending top environmental protection with highest performance.