Peak Performance Athlete Graphics Collection2022-11-30T10:09:27+01:00




Peak Performance


Capsule, Design, PR

Project Description

Peak Performance Athlete Graphics Collection

What happens when you ask a bunch of professional skiers to express themselves freely through artwork?

Project Description

Peak Performance asked three of their athlete friends to get creative with designing a t-shirt. Each one was given a theme, which they then freely interpreted. The campaign's main priority is to show their designs, but also to introduce Elisabeth Gerritzen, Max Palm and Lucas Stål Madison. Nature, action, and portraits are all keywords which underline the story behind the athletes’ designs and that emphasizes the creators of them.