Peak Performance Athlete Graphics Collection2022-11-09T12:45:52+01:00

Date:

2022

Client:

Peak Performance

Categories:

Capsule, Design, PR

Project Description

Peak Performance Athlete Graphics Collection

What happens when you ask a bunch of professional skiers to express themselves freely through artwork?

Project Description

Peak Performance asked three of their athlete friends to get creative with a t-shirt artwork. Each one was given a theme which they freely interpreted. The main priority of the campaign is to show their graphics, but also to present Elisabeth Gerritzen, Max Palm and Lucas Stål Madison to the audience. Nature, action, and portraits are all keywords which emphasize the story behind the athletes’ art and that they really are the creators of them.