Norrøna x Recouture

Pushing the boundaries of sustainable fashion, Norwegian outdoor brand Norrøna joins forces with upcycling powerhouse Recouture for an exclusive limited-edition collection, available in flagship stores in Munich, New York, Stockholm, and Oslo.
Every piece in this collection has been meticulously reimagined by visionary designer Hilde Hoff Nordskar. “Norrøna stands for quality, design, function, and sustainability in everything we do. We strive for zero waste and are proud to successfully repair 90% of our returns and warranty cases. For those remaining pieces that cannot be repaired, Recouture gives them a second life,” says Jørgen Jørgensen, Norrøna’s fourth-generation CEO. “Hilde transforms these items into iconic, one-of-a-kind pieces that celebrate Norwegian heritage, slow fashion, and the art of recycling.”
The collaboration first took shape in late 2023 at Norrøna House in Oslo after Jørgensen was captivated by Nordskar’s upcycling artistry. It aligns seamlessly with Norrøna’s ambitious goal of achieving zero waste by 2029 using exclusively sustainable materials. Now, their partnership continues with a second, highly anticipated release. “I am thrilled to work with Norrøna again and continue promoting circularity in fashion,” says Nordskar. “We need to change our consumption habits and recognize the value in what already exists. Norrøna x Recouture is a small, but powerful step toward a more sustainable future.” This collection sets a new benchmark for the fashion industry, showing that eco-conscious fashion can be innovative and impactful.