Norrøna opens store in the heart of London

Norwegian outdoor brand Norrøna is taking a major step in its international expansion with the launch of a new flagship store on London’s iconic Regent Street. Set in the historic Cunard House, the location will feature the brand’s full range of premium outdoor gear and apparel. CEO Jørgen Jørgensen calls the expansion a proud milestone and a key step in strengthening Norrøna’s presence in one of the world’s most influential retail hubs. In partnership with The Crown Estate, the brand is positioning itself at the heart of London’s high-end shopping scene. For Norrøna, London represents a true crown jewel in its growing global portfolio.