Norrøna´s first German flagship store2022-09-14T12:37:48+02:00






Celebration, Event, PR, Sustainability

Project Description

Norrøna´s first German flagship store

Norrøna’s mission is to create the greatest outdoor products. Crafted with quality, function, design, and sustainability. Welcome to nature.

Project Description

On the 15th of June 2022, the Norwegian outdoor specialist Norrøna opened its first German flagship store on the Sendlinger Straße in Munich. The store opening is part of a large-scale sales and marketing initiative for the German-speaking region that aims to sustainably strengthen the visibility and perception of the brand. The new store at the entrance to the Asamhöfe is a meeting point for all those who are interested in outdoor and mountain sports and value sustainable, innovative and high-quality products. The customers are able to immerse themselves in the brand world on 400 square meters, experience the company history on a history wall and become part of the Norrøna community at events. In addition to a Scandinavian coffee bar and an event room, the premises also include a repair center. Ever since the company was founded in 1929, the Norwegians have offered their customers a repair service to support the longest possible use of their products. All in the spirit of a responsible, resource-conserving approach to nature.