Selected Memories of Functionality2020-06-23T11:56:46+02:00

Date:

2020

Client:

Gore-Tex

Categories:

Capsule, Design, Event, PR

Project Description

Selected Memories of Functionality

Showroom houses the exhibition “Selected Memories of Functionality”, iconic GORE-TEX products chosen by stylist and creative consultant Stephen Mann

Project Description

During this Men’s Paris Fashion Week, the GORE-TEX brand is opening a showroom (January 16 - 18, 2019, 13 Rue Chapon, Paris) that celebrates the products that have arisen when creative design meets high-performance functionality. As well as showcasing these products from the past and present, it will also offer an insight into the qualities that GORE-TEX product technologies can bring to the lifestyle and fashion collections of tomorrow.

Benedikt Schlichting, Performance Wear Leader at Gore says: “It is in this spirit that ‘Selected Memories of Functionality’ was conceived, an exhibition, video installation and book that visitors can experience when visiting the showroom. While the focus of the project is on archival pieces and current styles, each element will also explore possibilities for the future – both immediate and more distant – of functional apparel and footwear. The exhibition is an introduction to the subject and an invitation to guests to follow the GORE-TEX brand as it continues to re-invent functionality.” - Interested? GORE-TEX Brand Showroom, 13 Rue Chapon, 75003 Paris, 16.th -18.th of January 2019, Open from 10 AM until 8 PM.