NEW NEW NEW: LANIUS @Sweet Communication2021-10-25T12:45:13+02:00






New business, New client, PR, Sustainability

Project Description

NEW NEW NEW: LANIUS @Sweet Communication

Let`s make fairness the new normal!

Project Description

We are happy to welcome the female eco fashion brand LANIUS at the Sweet Communication family! The fair fashion label has been a pioneer in sustainability since 1999 and continues to pursue its mission of a green future. Claudia Lanius, founder and designer of the brand, is managing the company together with her daughter Annabelle Homann. Sustainability is not a trend for LANIUS, but a forward-looking process with consideration for people, animals and the environment. Very high standards are set along the entire value chain - from material selection to shipping. Transparency is one of the most important brand values for the company, which is why LANIUS is GOTS certified and a member of the International Association of the Natural Textile Industry IVN. Natural raw materials are the key to high-quality materials. Claudia and Annabelle also take responsibility when working with their production partners - whether it is a large company or a small family business. In addition to seals and certificates, personal contact and consistent values play a major role in the selection process. Furthermore, mainly natural materials are used and virgin plastics are avoided as far as possible. After LANIUS achieved climate neutrality last year, the company is going one step further with the Care - Repair - Resell concept to extend the life of textiles and support customers in giving their clothes the right amount of care.