Kari Traa: Made to Move2026-08-31T11:45:34+02:00

Date:

2026

Client:

Kari Traa

Categories:

Design, outdoor, PR, sports

Project Description

Kari Traa: Made to Move

Kari Traa is not just a three-time Olympic medalist, but also the founder of the Norwegian women’s sports brand.

Project Description

As the days get shorter and the temperatures drop, Kari Traa´s Fall collection is made to move - and made to get women outside. The Norwegian brand combines technical performance, functional layers and comfortable silhouettes with its characteristic Scandinavian aesthetic. From close-fitting merino wool base layers to soft midlayers made from recycled polyester, the collection balances thoughtful details, comfort and performance. Natural temperature regulation makes the layers ideal for autumn hikes, while Scandinavian-inspired knit patterns and feminine silhouettes add the signature Kari Traa-look. From early mornings in the mountains to spontaneous forest runs and chasing the next summit, the collection is designed to keep up with every adventure. Lightweight materials and freedom of movement make the transition from everyday movement to trail runs or outdoor training feel effortless. With its bold yet feminine approach, Kari Traa proves that performance and style don’t have to be a choice—it’s about moving your way, wherever the trail leads.