HOKA® opens store at Hackescher Markt

Since November 5, 2025 HOKA® has been present in the heart of Berlin with a new store. The Hackescher Markt location is already HOKA's second store in Berlin and continues the brand’s expansion in Germany. At the same time, it marks another milestone in the brand’s growth, combining performance, design, and community in one of the city’s most vibrant districts. Spanning approximately 158 square meters in total, including 89 square meters of retail space, the store features a design-focused concept that merges performance with lifestyle. Natural materials like stone and wood, inspired by HOKA’s mountain heritage, meet modern accents of leather and marble – creating a space that brings together movement, design, and community. To celebrate the opening, HOKA collaborated with Network Network on an art project reflecting Berlin’s creative energy. Artists Joachim Perez, Rory Midhani, Giulia Vaccaro, and Niklas Thyen created exclusive artworks, with the creative process captured on film. The pieces remain a permanent part of the store design, symbolizing the interplay of art, movement, and innovation that defines HOKA.