Forget light changes2024-08-12T12:24:03+02:00

Date:

2024

Client:

OUT OF

Categories:

Design, PR, Products

Project Description

Forget light changes

The first sports sunglasses with electronic IRID® lenses that can adjust their tint in less than 1 second.

Project Description

The Italian brand OUT OF redefines performance eyewear by breaking traditional boundaries and setting new industry standards. With a meticulous focus on technical expertise and detail, OUT OF conducts rigorous research and development in its in-house laboratory, emphasizing innovation as a core aspect of its brand philosophy. OUT OF’s pioneering approach is exemplified by its award-winning IRID® lenses and the Piuma model, the world’s lightest sunglasses in its category. Continuously striving to develop forward-thinking performance products, OUT OF has established a unique milestone with its electronic lenses and patented Bot 2 model. The groundbreaking technology behind this innovation lies in the photochromic IRID® lenses, which adapt to changing light conditions in just 0.09 seconds using only solar energy. These sunglasses set new benchmarks in style, comfort, and technological excellence, making them the perfect choice for those who demand the highest standards in eye protection and design.