Creativity meets iconic design

Scandinavian mountain brand Peak Performance has encouraged its design team to run free with its new all-over “Petroglyphs” print. Taking inspiration from the trail, the hand-drawn pattern is influenced by cave art and the freedom and peacefulness of the mountain. For those of you looking for a petroglyphic translation book? Good luck. Peak Performance insists the icons are designed to be fully interpretable, and, in keeping with their mission to bring the freeride spirit to the world, hope they inspire a full range of creative journeys. Launching at the end of February, the full pattern will be found across a collection of Spring/Summer 25 essentials.