Call for change2023-10-04T15:52:14+02:00

Date:

2023

Client:

AMELI ZURICH

Categories:

Branding, Capsule, New business, PR

Project Description

Call for change

BREAK THE BIAS

Project Description

Call for change: With a limited edition bag based on the powerful motto "BREAK THE BIAS", business handbag brand AMELI ZURICH and female tech leader, bestselling author and speaker Annahita Esmailzadeh want to raise awareness for prejudices and thus advocate for the advancement of women. On September 27, they hosted a launch event at the MINI Pavilion in Munich to celebrate the powerful collaboration. In addition to an exclusive female empowerment talk by AMELI ZURICH founder Christina Stahl and Annahita Esmailzadeh, panels on topics such as innovation, brand building and leadership created space for an inspiring and contemporary exchange. Successful journalists, entrepreneurs and sponsors such as Saina BayatpourChristiane Stein, Dr. Irène KilubiLara Sophie BothurKatia Murmann Amirhosseini, Nicolas Lindner and Maria von Scheel-Plessen provided powerful insights.