BURTON x Run DMC on two collections – dropping in Mid-February

BURTON and Run DMC are excited to announce that a limited-edition run of snowboards, boots, bindings, outerwear, streetwear, bags, and accessories will be available for purchase on Burton.com on February 15th for the Mine77 x Run DMC collection and February 22nd for the BURTON x Run DMC collection. In addition, a digital auction of 7.7 one-of-a-kind BURTON x Run DMC snowboards will take place from February 7th-15th to benefit both the Chill Foundation and the Jam Master Jay Foundation.
 “The idea for this collaboration came from a tightly bound friendship rooted in passion for snowboarding,” said George Burton Carpenter, about working with TJ and Jesse Mizell, sons of the late Jam Master Jay of Run DMC. “The collection breathes life into the legacy of our fathers, or as the world knows them, Jam Master Jay of Run DMC and Jake Carpenter of BURTON. Through this we carry on their legacy and amplify the connection between hip-hop and snowboarding. The designs remain true to our heritage while evolving the style and culture that we intend to pass on for generations to come.”
 To kick off this legendary collaboration, 7.7 exclusive Mine77 x Run DMC collection “DJ Board” snowboards will be digitally auctioned on February 7th – 15th. Constructed by hand at Burton Headquarter in Vermont, the design of this true twin freestyle board pays homage to Jam Master Jay’s DJ setup, complete with vintage vinyl records mounted in the board channel and specialty packaging inspired by metal DJ gear transport cases. The mind-blowing design of the 7.7 DJ Boards makes them a coveted collector’s item with auction proceeds benefitting two life-changing foundations: the Chill Foundation, which inspires youth to overcome challenges through boardsports and the Jam Master Jay Foundation, which provides funding and resources to support free public music education programs for inner city school students.