BURTON X FRAGMENT

Burton has teamed up with Japanese design icon Hiroshi Fujiwara for a new Burton x Fragment collection that brings refined street style onto the snow. Known for shaping global street culture - and for riding for nearly three decades - Fujiwara channels his minimalist aesthetic into a tight capsule of boards, bindings, outerwear, [ak] layers, and Anon goggles and helmets. The result is gear that feels effortlessly premium: a Family Tree Branch Manager snowboard built for precision, STEP ON® Genesis EST® bindings for seamless comfort, rugged GORE-TEX® PRO outerwear, and an updated Anon M4 Goggle featuring Fujiwara’s newly engineered MFI Nose Guard. “I’m thankful Burton continues to craft functional products for my greatest passion,” Fujiwara says. Designed to flow between backcountry lines and city streets, the Burton x Fragment collection blends technical performance with the quiet confidence of Fujiwara’s signature style - creating ear that’s as functional as it is iconic.