BURTON Sustainability Update2020-05-20T16:25:10+02:00






Earthday, PR, Sustainability

Project Description

BURTON Sustainability Update

Making progress towards a more sustainable snowboard industry

Project Description

The best thing we all can do as we grapple with the COVID-19 crisis is to give our support to those who need it. But now, as we get a peek at life without snowboarding, we’re in a crucial moment to re-assess our approach to yet another crisis that will similarly threaten our winter seasons: the changing climate.

As ambassadors for the mountains, this fight to preserve our own lifestyle relies on us. The good news is we can still lessen the impact of the climate crisis for a more stable, snowier future. As a global company, BURTON knows, that they can have a bigger impact together than any one individual, and they have already put in a significant effort to toward their sustainability commitments, which will also outline below.

As BURTON has grown from Jake Burton Carpenter’s barn into a global company over the last four decades, they have taken their responsibility to protect the playground more and more seriously, starting with some aggressive goals they set their sights on achieving by the end of 2020. Below you can find a few big ones BURTON have been able to make the most progressso far.

The goal related to the hardgoods production is a big one: Reduce the carbon footprint by 20% for each hardgood category: boards, boots, bindings, helmets and goggles. Without compromising on technical performance, this turned out to be anything but easy. So far, compared to our baseline in 2017, BURTON have reduced their carbon footprint by 5% for bindings and even 19% for snowboards.

In 2020, BURTON can say 49% of all softgoods products (everything that isn’t a board, boot, binding or goggle/helmet) meet the standards of the bluesign® system. The goal for 2020 was to reach 100%, and they are definitely making progress: all of BURTONs spring/summer outerwear is bluesign® approved, and for the upcoming winter season, 98% of the outerwear, 94% of first layer, and 79% of backpacks comply.

You can find the detailed blog article which included all achieved sustainabiliry goals as well as tips, how every single person can protect our planet.