ARMEDANGELS RÅ Denim2021-12-07T10:08:07+01:00

Date:

2021

Client:

ARMEDANGELS

Categories:

Design, PR, Sustainability

Project Description

ARMEDANGELS RÅ Denim

We love denim.

Project Description

ARMEDANGELS revolutionized the denim market back in 2015 with the launch of its first detox denim. In spring 22 the fair fashion pioneer will bring back the most original of all denim looks and presents one of the most sustainable denim innovation so far: RÅ Denim. The very complex and extensive washing process during production is completely eliminated, which can further reduce the carbon footprint and save water and chemicals. "We love denim. There is no other piece of clothing that - the longer you wear it - becomes more and more personal, unique and sustainable," says Sara Maier, product manager Denim.