An adventure like no other2025-01-28T08:47:34+01:00

Date:

2025

Client:

Norrøna

Categories:

PR, Sustainability, travel

Project Description

An adventure like no other

Norrøna’s Varg sets sail

Project Description

A new era of outdoor tourism begins: In spring 2025, Norrøna, the Norwegian outdoor specialist, and its travel agency Norrøna Adventure, will launch the maiden voyage of the Varg sailing yacht. The destination? The breathtaking fjords of Northern Norway—from Senja to the Lofoten Islands, Tromsø, and Lyngen.
For Jørgen Jørgensen, CEO and fourth-generation leader of Norrøna, the Varg is more than just a yacht. “We want to create unforgettable experiences. On the Varg, we combine luxury with adventure, from ski tours and kayaking to relaxing in the on-deck whirlpool,” he says. With a wood-fired sauna, a fireplace, and a panoramic cabin, the Varg offers exceptional comfort amidst wild nature. As Norrøna is planning to open multiple lodges in Northern Norway, the Varg will be the ideal vessel to transport guests between locations and craft spectacular adventures. This exciting new chapter will provide an unparalleled way to explore the Arctic region. The Varg, a steel yacht from the 1990s, has been meticulously refurbished and relies on sail power and modern technology to minimize its ecological footprint. Whether custom-planned adventures or guided tours, guests aboard the Varg will enjoy the expertise of a top-notch team of guides, captains, and chefs. The vision is clear: With the Varg, Norway’s pristine landscapes become the stage for a lifetime of memories. Jørgensen puts it simply: “The Varg is like a floating playground where anything is possible.”