35 years of ETNIES!

As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for it’s first 35 years! etnies CEO, owner and a skateboarder, Pierre-Andre Senizergues reflects his brand’s history, enjoys present and looks to continue pushing the limits to the future:

PAST “It started for me with a simple push on a skateboard in Paris, France. As my pro skate life progressed, I was skating through shoes, and knew skaters needed something better. I wanted to find new ways to advance skateboarding. Only a skateboarder could know our footwear needs, and it was time for shoes designed by skaters for skaters. Since etnies began in France in ‘86, we have continued to innovate as the first skateboarder-owned and operated global footwear brand.”

PRESENT “35 years since etnies started, we continue to support the skateboard, snowboard, surf, BMX and MTB communities. Fueled by passion, we are still pushing the boundaries and giving back. This year marks etnies’ milestones of planting more than 2 million trees in the rainforest and providing 50,000 pairs of shoes to the homeless.”

FUTURE “As the world around us rapidly changes, the one thing that won’t change is our push to continuously create the most innovative products that provide the most style, comfort and protection.”