About

We are Sweet Communication. And we believe in stories that look, sound, and feel remarkable.

That means refined aesthetics, clear strategy, and sustainable ethics. It’s what we’ve done for over 20 years, collaborating with a selection of long-standing global clients, who we consider partners and friends.

Founded by Baba and Yvonn, our team of 15 take a highly personal approach to consultancy. With extensive experience across fashion, sports, lifestyle, and sustainability our manifesto is to work with brands we love – whatever their industry. This results in an unmistakable energy, and freshness of ideas, that our clients benefit from, whether they’re established brands or rising stars.

Our focus will always be on creating strong content. We stand for robust ideas, and a thorough knowledge of the rapidly changing media landscape where these ideas must live, and thrive. Forget superficial PR and marketing phrases, our language is born from a place of deep insight and passion for the products and brands that we champion. So too are our often-unconventional activation ideas. We’ve hosted press trips in Patagonia, and went llamas for a walk on the countryside in Bavaria.

We aim to move beyond conventional PR, guiding brands into unexplored territories. With Yvonn and Baba leading every account, our clients benefit from a trusted partnership with two of the most experienced PR specialists in the industry. With courage and creativity they continuously open up new perspectives for brands that are willing to expand their worlds.