Sweet Communication is a Public Relations agency focussing on the areas of fashion, lifestyle, food and design. The agency develops individual brand communication strategies utilizing a network of media, authors, photographers, graphic designers, artists, celebrities, stylists and more.

Inspiration, a thorough understanding of brand values, communication of these values on an emotional level and the realisation of commercial interest form the base of our work.

Our mission is to bring brands and their heritage as close as possible to the community through relevant storytelling via the appropriate media mix, activation strategy and engaging consumer testimonials.

We love to nurture the development of up and coming designers as much as we love working with established brands and giving their image a fresh boost. We offer strategic consultancy, executional strategies and the passion that is necessary to ensure the most appropriate product placement and brand recognition. Our priority is to help brands build and conserve a credible and long term trusted image and the best possible positioning in the market. This is how we build and strengthen the relationship between brand and consumer. Our success is credited to our avantgarde style of communication, our many years of experience and our very personal relationships with important partners within the media landscape, the industry leaders and key influencers.

The objective of our work is to strengthen external communication of our clients and to boost their visibility, recognition of presence in media and create brand relevance in the audience’s mind. To our clients we offer the complete set of image-, product-, personality-PR and social media skills.


Together with our team we utilise our knowledge, competence and our passion to develop impactful ideas and strong concepts that are sticky and convincing.

Personal engagement, professional acumen and curiosity are the foundation of our business and relationship’s with our clients that ensure longevity and success of our work.

[fusion_person name=”Yvonn May” picture=”” title=”Communication Science MA”]has been working as a pr consultant since 1993 for a broad variety of brands and magazines like Vision Street Wear and Jetzt Magazin, the youth supplement of Süddeutsche Zeitung. In 1997 she founded Bond PR GmbH in Munich which was responsible for brands such as Helly Hansen, Ellesse, Head Snowboards, Caterpillar, Donna Karan and Merrell.[/fusion_person]


[fusion_person name=”Baba Vorpahl” picture=”” title=”Communication Science MA”]kicked off her career in 1998 at PR agency Häberlein & Mauerer in Munich where she was responsible for the Levis account. In 2000 she becomes Head of Fashion at Munich based agency Bond PR Gmbh. She heads up one of four business units.[/fusion_person]


In 2002 both PR specialists found Sweet Communication, agency for public relations based in Munich.